Google Ads (formally known as Google AdWords) gives you the power to get your site listed at the top of the search results, and if done well, will be a great way to earn return on your investment with Google.
But you can easily spend a lot of money with no conversions to show. Google Ads are easy to set up following Google's own recommendations, and the clicks will come. But will the clicks be from actual prospects for your business? Or, will they they be from people that only vaguely fit what you describe as your target market?
So, how do you make sure that your page is only shown to the people that you are trying to convert?
How do you make sure that the right people click - and you don't get stung by people clicking and leaving.
I founded Maximus Consulting after experiencing the frustration of watching businesses waste money on Google AdWords - as it was called, before being renamed Google Ads. I felt that the market was being exploited by Google and SEO experts and the customer (you and your business) was not getting the best return on their investment.
Tim David
Founder - Maximus Consulting
At Maximus Consulting we take a precise and analytical approach to making Google Ads work for you. We spend time with you to really understand your business and your customers. Defining your customer, their needs and their wants in terms of your business is the key to success.
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The next step is to design a campaign that promotes awareness, generates interest and then, through a click to your website, results in a consideration. There are many options to achieve this, but today we recommended a mix of text and display ads, designed to stimulate your potential customer.
We use the power of Google's re-marketing system to follow up a consideration made on your site, to attract the customer back so they can further evaluate your offer, before hopefully, a sale is made.
The campaign will be monitored in real-time and you will have access to simple but powerful reporting from a live dashboard. The reporting dashboard will show what's working and what's not, and where customers are being lost in the marketing funnel.
As we learn, the campaigns will be adjusted to improve and the conversion rate will increase. This iterative approach ensures that assumptions are checked and opportunities are not missed. After a few weeks the campaign usually starts to show far greater returns for the same investment.
Since 2015 we've been analysing, designing, testing and delivering Google Ads campaigns across many business sectors. Maximus Consulting focuses on the return on your investment by tracking every click through your sales funnel. After all, a click is only good for you, if it leads towards a sale.
Let Tim manage your Google Ads account for you, working to a campaign budget and ultimately ensuring that your campaign is reaching your target audience at the time and place that they are most inclined to consider your business offering.
Contact Maximus Consulting Wanaka now, to find out more.
PPC stands for pay-per-click, a model of internet marketing where you, the advertiser will pay a small fee each time an ad is clicked. Think about it as a way of buying visits to your site, rather than attempting to “earn” those visits organically using SEO to improve your search rankings.
Google Ads is allows you to bid for ad placement in Google's sponsored links when someone searches on a keyword that is related to your business. For example, if you are a local lawyer, you could bid on the keyword “conveyancing” and your ad might show up in the very top spot on the Google results page.
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The cost of each ad depends on a number of factors. But in essence, it's down to competition in the Google Ads market. If there are lots of businesses prepared to pay, then the cost for a click goes up.
But that's only the tip of the iceberg. Maximus Consulting will help you make the most of the Google Ads network so that it works for you.